[Dist 1] Brand Executive (Cosmetic/ Fragrance)ID:12420
10,000,000 VND ~ 20,000,000 VNDDist 1Over 3 months agoOverview
Salary
10,000,000 VND ~ 20,000,000 VND
Industry
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Job Description
THE ROLE
Assist Brand Manager (BM) to develop, plan and execute all marketing activities, operation jobs and manage wholesales channel (perfumery) to achieve brand target
KEY RESPONSIBILITIES:
* BRAND & MARKETING MANAGEMENT (50%):
Achieve & be accountable for assigned targets – up to final P&L contribution level by counter and channel
Develop brand specific marketing calendar
Conceptualize, plan and ensure timely implementation of launches, promotions and brand specific animations, consumer events
Prepare annual A&P budget and manage expenditure
Develop and provide marketing collaterals (i.e POS, display etc)
Devise customer recruitment plans for each brand – e.g Workshops, Promotional activities…
Devise customer retention programs and CRM and brand-specific activities to drive brand sales
Ensure and maximize monthly brands exposure on both digital & print media
Prepare/ review monthly promo plan and communicate to sales team and promoters
Liaise closely with principle, business partners and third party suppliers
Develop strategic plan, execute, coordinate sales & marketing activities
Review and track on marketing activities and ensure the effectiveness of each promo campaign
Prepare all required reports for brand, sales & marketing performance
Review competitors marketing activities and analyze data to drive sales performance
Apply for promotion license & follow up closely with retailer on any promo activity
* PR & PARTNERSHIP/BUSINESS DEVELOPMENT (20%):
Develop strong and good relationship with the media, KOLs and Beauty loggers
Conceptualize, plan and implement PR launches, press kits, releases…
Increase share of voice & maximize PR coverage
Compilation and valorization of press coverage by brand-especially key launches and animations
Work with appropriate business partner for branding, customer acquisition and sales & marketing partnership
* E-COMMERCE (30%):
Accountable for online marketing campaigns and operation activities of all related channels (media, marketplace, campaign own platforms)
Handle Stock management for E-commerce channel
In charge of Supply chain and order process management
Accountable for Customer service/ Customer experience management
Accountable for payment collection Recruit, develop, train subordinates to develop E-commerce
E-commerce: includes Website, Marketplace, CRM, Media & other Digital/online platforms and its back-end system
Qualifications
Requirement
* Must have:
- Education: Bachelor Degree or advanced, major related to Sales & Marketing
- Experience: Minimum 2 years experiences in the beauty and fragrance industry
- Experience at least 1 year as a Brand Executive
- Experience and knowledge of Retail Sales, PR & Marketing, E-commerce
- Language: fluent in the English – both written and spoken
* Skills:
Sharp skills in Microsoft Office tools (Excel & Power point)
Strong attention to detail
Able to work on own initiative
Demonstrates a "Can Do” Attitude
Energetic, entrepreneurial and desire to progress in this industryEnglish Level
Advanced Level
Other Language
English
Additional Information
Benefit
- Bonus: 13th month salary
- Premium Health & Personal Accident Insurance
- Quarterly Product Allowance
- Team building activities.
- Gifts for birthday, Tet and other Public Holidays.Working Hour
8:30 ~ 17:30
Holiday
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Job Function