Tổng quan

• Mức lương

  25,000,000 VND ~ 30,000,000 VND

• Ngành

  Trading(Other), Trading(Cosmetics/Healthcare), Manufacturing(Other), Manufacturing(Cosmetics/Healthcare)

• Mô tả công việc

  【Job Summary】
  We are looking for a strategic and insight-driven IMC Planner / Strategic Planner to join the Marketing team of a growing FMCG company in Vietnam. This role is responsible for developing integrated marketing communication strategies that strengthen brand positioning and drive business growth. The IMC Planner will analyze market trends, consumer behavior, and business objectives to build effective communication strategies and integrated campaigns across Paid, Owned, and Earned media channels. Working closely with creative, media, and performance teams, the planner will translate insights into clear campaign directions, communication frameworks, and impactful marketing initiatives. This role also involves evaluating campaign performance, identifying key insights from data, and continuously optimizing communication strategies to improve brand impact and marketing effectiveness. The ideal candidate has strong strategic thinking, analytical skills, and the ability to collaborate across teams to deliver consistent brand messaging across both online and offline channels.
  
  【Job description】
  -Analyze business goals, market trends, competitors, and consumer behavior.
  -Develop IMC strategies, communication frameworks, and campaign big ideas.
  -Plan integrated campaigns across Paid, Owned, and Earned media channels.
  -Define key messages, content direction, and channel strategies.
  -Ensure consistent brand communication across online and offline touchpoints.
  -Research & Insights.
  -Conduct market research, social listening, and consumer analysis.
  -Analyze marketing data and past campaign performance.
  -Translate insights into strategic recommendations.
  -Prepare periodic reports on marketing effectiveness.
  -Cross-Functional Collaboration.
  -Work closely with Creative, Media, and Performance teams to execute campaigns.
  -Participate in creative brainstorming and campaign planning.
  -Monitor campaign progress and ensure alignment with strategic direction.
  -Performance Tracking & Optimization.
  -Track Brand KPIs and campaign performance metrics.
  -Measure multi-channel campaign effectiveness.
  -Identify improvement opportunities and recommend optimization strategies.
  -Other related tasks..
  
  【Company/Job Attraction】
  -The parent company is one of the famous paper companies in Japan
  -They have many brands that are well known all over the world
  -You can contribute to the company's growth, especially in south part of Vietnam