Generative AI in 2025: What Vietnamese Workers and Companies Need to Know

Generative AI in 2025: What Vietnamese Workers and Companies Need to Know

If 2023 was the year people first experimented with ChatGPT, then 2025 is the year Generative AI (GenAI) has become part of everyday work. From creating marketing campaigns to drafting legal contracts, generative AI tools like ChatGPT-5, Gemini, and others are reshaping the workplace globally—including Vietnam.

But what does Generative AI really mean? And more importantly, how will it impact workers looking to build career independence and companies hoping to stay competitive in Vietnam’s fast-changing economy?

What Is Generative AI?

Generative AI refers to artificial intelligence systems that can generate new content—text, images, code, videos, even music—based on massive amounts of data they are trained on. Unlike traditional AI that only analyzes or predicts, generative AI creates.

• ChatGPT-5 can write articles, answer questions, and even provide coding solutions.

• Design AI can generate product mock-ups, presentations, and branding visuals.

• Coding AI can suggest or even automate software development.

This leap means more than automation—it means co-creation between humans and machines.

Why It Matters for Workers in Vietnam

Reshaping Entry-Level Jobs

• Research shows that tasks like data entry, first-draft writing, and simple customer support are being rapidly automated.

• In Vietnam, where outsourcing and BPO services form a strong sector, this could reshape demand for routine roles.

Creating New Career Opportunities

• Generative AI is fueling demand for AI trainers, prompt engineers, data ethicists, and AI-integrated roles across industries.

• Workers who can combine technical skills with human creativity and empathy will thrive.

Upskilling Is No Longer Optional

• According to World Economic Forum research, 60% of workers globally will require reskilling by 2027 due to AI.

• Vietnamese workers must view continuous learning—especially in digital, creative, and analytical skills—as a “career independence” strategy.

Why It Matters for Companies in Vietnam

Boosting Productivity

• Companies using generative AI report time savings of up to 40% in tasks like report writing and marketing content creation.

• For Vietnamese SMEs competing in global supply chains, this is a huge advantage.

Employer Branding & Talent Retention

Offering AI-powered tools signals innovation, making a company more attractive to young professionals and One Pass/Digital Professionals relocating to Vietnam.

Reskilling as a Loyalty Strategy

Investing in employee training for AI adoption not only builds capabilities but also increases retention by showing commitment to long-term career development.

Generative AI in Vietnam’s Context

• Vietnam is one of Southeast Asia’s fastest-growing digital economies, with the AI market projected to reach US$1.2 billion by 2030.

• Universities and tech hubs in Hanoi, Ho Chi Minh City, and Da Nang are already developing AI-focused programs.

• Demand for AI-related jobs in Vietnam grew by more than 40% year-on-year in 2024.

Clearly, both workers and employers in Vietnam must adapt quickly to this transformation.

Practical Tips

For Workers

• Learn how to use AI as a co-pilot, not a replacement. Tools like ChatGPT-5 should be part of your workflow, not feared.

• Upskill in areas AI cannot replicate: leadership, empathy, cultural awareness, negotiation, and creativity.

• Build a career portfolio that blends technical ability with adaptability.

For Employers

• Audit tasks that can be streamlined with AI—reports, scheduling, marketing.

• Provide AI training workshops to employees.

• Highlight AI adoption in employer branding, attracting skilled local and international talent.

Frequently Asked Questions (FAQ)

1. What is Generative AI in simple terms?

It’s a type of artificial intelligence that creates new content (like text, images, or code) instead of just analyzing data.

2. Will AI replace jobs in Vietnam?

AI will automate some routine tasks, but it will also create new opportunities in technology, creativity, and human-centered roles.

3. What skills should workers in Vietnam learn for the AI era?

Digital literacy, prompt engineering, data analysis, and soft skills like leadership, problem-solving, and empathy.

4. How can companies in Vietnam use Generative AI?

To improve productivity, cut repetitive workload, enhance employee experience, and boost employer branding.

5. Does Vietnam have a future in AI?

Yes. With government support and a growing digital economy, Vietnam is positioned to become a regional hub for AI innovation and workforce growth.

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References

• World Economic Forum: Future of Jobs Report 2023

• Vietnam AI Market Outlook 2030

• Vietnam AI Talent Demand Growth

• McKinsey: Generative AI Productivity Impact