Tổng quan

• Mức lương

  -

• Ngành

  Manufacturing(Electronics/Semiconductors)

• Mô tả công việc

  ★ Responsibility
  - Responsible for managing a team of 04 members to deliver tasks
  ★ Job details
  1. Digital Campaigns consultancies and managements:
  - Cooperate with Product Marketing Depts to give necessary reviews + optimization for Categories digital campaigns.
  - Highly creative with experience in identifying target audiences/customers’ personas, and devising digital campaigns that engage, inform and motivate each type of customers to purchase or other types of conversions.
  - Able to give advices regarding Media vendors/agencies selections, pitchings, KPIs settings and after-campaign liquidation.
  2. CorpWeb management
  - Develop strategies that drive customers to the website with minimizing dropouts/bounce rate, and focus on conversion of sales.
  - Deep knowledge of web design principles such as wireframe – building modules – optimize content – embed tracking links, etc.
  - Improve the website design, UX, traffic, and content of the website with full convenience to customer flows, but following company’s policies and compliance.
  - Maintain consistent brand messaging throughout all platforms.
  - Experience in creating/optimizing landing pages/microsites and user funnels
  - Conduct keyword research to make best guidelines of content to maximize top search result on related products vs competitors.
  - Review technical SEO issues and recommend fixes
  - Optimize website content, landing pages and paid search copy.
  3. Social Fanpage Management
  - Manage the content of all posts to Company’s social networks such as Facebook, Instagram, Youtube and build social post plan daily/weekly/monthly dividing by categories and types.
  - Use advanced metrics and setting KPI with detail reports to measure the success of a digital marketing campaign.
  - Keep up to date on the latest social media trends and act fast to follow.
  4. New digital assets & channel development leadership:
  - PMO on new Digital projects: Tiktok community building, Facebook Community building, Social commerce, DMP, D2C, etc,.
  - Solid knowledge of planning a future D2C ecosystem, with CS/CRM email marketing servers and systems first (e.g., MailChimp, Get Response, Aws, etc), able to create email blast / newsletter campaigns, users benefits packs, etc.
  - Have start-up’s spirits as Do-er, not Talker, and result-oriented.
  5. Other tasks and skills
  - Support sales on Viral Clip and digital campaigns for dealers. Cooperate with key Dealers sites to develop Digital Marketing activities - Work along with digital marketers of Dealers to monitor Digital KPIs for Panasonic category/ product Shop-in-Shops in dealers’ sites
  - Support Ecommerce team and other departments on Digital related projects.