概述

• 薪资

  19,780,000 VND ~ 19,780,000 VND

• 产业类别

  Hospitality/Tourism&Leisure

• 工作内容

  <Job Summary>
  This role is responsible for developing and executing comprehensive marketing strategies for a cinema chain and film distribution, including brand management, advertising campaigns, promotions, and customer loyalty programs tailored to the Vietnamese market. The position also involves managing budgets, analyzing customer and campaign performance, and collaborating closely with internal departments and external partners to drive brand awareness, customer engagement, and business growth.
  
  <Detailes>
  - Create comprehensive marketing plans for the cinema chain and film distribution campaigns, including promotions for new releases, special events, and loyalty programs.
  - Conduct market research and analyze trends to propose strategies aligned with Vietnamese audience preferences.
  - Brand Management: Ensure consistent, professional, and engaging brand representation for the cinema chain and distributed films.
  - Develop creative communication campaigns to boost brand awareness and customer loyalty. Manage Advertising and Communication Campaigns.
  - Plan and execute advertising campaigns across multiple channels (offline and online), including social media, press, TVCs, KOLs/Influencers, and digital marketing platforms.
  - Collaborate with film distribution partners to ensure high-impact promotional campaigns.
  - Enhance Customer Experience: Design loyalty programs, promotions, and incentives to increase customer visits to cinemas.
  - Analyze customer behavior to personalize marketing campaigns.
  - Budget Management and Reporting: Develop and manage the annual marketing budget, ensuring efficient use of resources.
  - Measure and report on campaign performance, providing data-driven recommendations for improvement.
  - Collaborate with other departments (operations, sales, distribution) to align with company goals.
  - Other tasks assigned by a manager.
  
  <Attractive Point>
  - You can work in a responsible position at a newly established company.
  - You can utilize your language skills.
  - This is a group company of the biggest company which is listed in Japan, so the environment is very good.
  - You can work with a big responsibility to this organization.