Resilience in Action: How Hue Bui Earned Her First Breakthrough at Reeracoen Vietnam

When Hue Bui joined Reeracoen Vietnam’s Hanoi office in April 2024, she had one goal: to grow.

She knew the path wouldn't be easy — but she never imagined how much strength she would need to find within herself.

In just under a year, Hue’s journey took her from early doubts to her first major sales achievement — one that earned her Reeracoen’s Fighting Spirit Award.
“This was the first time I hit my target with such a high achievement rate. It gave me courage — and reminded me that hard work really does pay off.”

🏆 What the Award Means

To Hue, this recognition isn’t just personal — it’s a symbol of perseverance for every advisor who has faced a tough season.

“It shows that even after rejection, if you keep going, something good will come. I hope my journey motivates others to stay strong.”

💡 Her Success Formula in 4 Words

Hue credits her turning point to four core values:

Resilience. Support. Fortune. Innovation.

These principles helped her:
 • Stay patient through dry spells
 • Embrace advice from peers and managers
 • Take new approaches with candidates and clients

🌟 Career Milestones

Her breakthrough came with successful placements for two top-tier Japanese clients — Taisei and Ogawa.

“Everything aligned — the candidate, the client, the timing. But what made it special was how happy both sides were. That’s what made it meaningful.”

🚧 Behind the Scenes: Rejection, Burnout & Breakthrough

Hue’s journey wasn’t without hardship. Like many junior advisors, she faced unmotivated candidates, disappearing leads, and moments of low confidence.

“There was a period where nothing worked. I felt lost. But I reminded myself — ‘Never give up. Keep trying. Change your strategy if needed. Something will click.’”

🎯 Her Advice to Fellow Advisors

Hue offers three practical insights for those walking a similar path:

Stay hopeful. There's always a fit — your job is to keep looking.

Know your JD and candidates deeply. It builds trust with clients.

Believe that every challenge carries a chance. Embrace the tough moments — they shape you.

🔭 What’s Next for Hue?

Her next goal?

Achieve CA Rank A by 2026.

“This award gave me belief in myself. Now, I want to aim even higher.”

☕ Beyond Work: The Real Hue

Hue describes herself as a coffee-consuming machine, someone who recharges with naps and lives for good food.

Whether she’s diving into new cuisines or rethinking her recruitment strategy, one thing is clear: Her energy, grit, and positive attitude are contagious.

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