Overview

• Salary

  10,000,000 VND ~ 20,000,000 VND

• Industry

  -

• Job Description

  THE ROLE
  Assist Brand Manager (BM) to develop, plan and execute all marketing activities, operation jobs and manage wholesales channel (perfumery) to achieve brand target
  
  KEY RESPONSIBILITIES:
  
  * BRAND & MARKETING MANAGEMENT (50%):
   Achieve & be accountable for assigned targets – up to final P&L contribution level by counter and channel
   Develop brand specific marketing calendar
   Conceptualize, plan and ensure timely implementation of launches, promotions and brand specific animations, consumer events
   Prepare annual A&P budget and manage expenditure
   Develop and provide marketing collaterals (i.e POS, display etc)
   Devise customer recruitment plans for each brand – e.g Workshops, Promotional activities…
   Devise customer retention programs and CRM and brand-specific activities to drive brand sales
   Ensure and maximize monthly brands exposure on both digital & print media
   Prepare/ review monthly promo plan and communicate to sales team and promoters
   Liaise closely with principle, business partners and third party suppliers
   Develop strategic plan, execute, coordinate sales & marketing activities
   Review and track on marketing activities and ensure the effectiveness of each promo campaign
   Prepare all required reports for brand, sales & marketing performance
   Review competitors marketing activities and analyze data to drive sales performance
   Apply for promotion license & follow up closely with retailer on any promo activity
  
  * PR & PARTNERSHIP/BUSINESS DEVELOPMENT (20%):
   Develop strong and good relationship with the media, KOLs and Beauty loggers
   Conceptualize, plan and implement PR launches, press kits, releases…
   Increase share of voice & maximize PR coverage
   Compilation and valorization of press coverage by brand-especially key launches and animations
   Work with appropriate business partner for branding, customer acquisition and sales & marketing partnership
  
  * E-COMMERCE (30%):
   Accountable for online marketing campaigns and operation activities of all related channels (media, marketplace, campaign own platforms)
   Handle Stock management for E-commerce channel
   In charge of Supply chain and order process management
   Accountable for Customer service/ Customer experience management
   Accountable for payment collection Recruit, develop, train subordinates to develop E-commerce
   E-commerce: includes Website, Marketplace, CRM, Media & other Digital/online platforms and its back-end system